Surprise Party

Smint Defensive is a throat drop candy that entered the market. Therefore Smint needed a launch campaign.

We wrote two scripts that were born from the insight that very awkward situations can be created by one single cough. The scripts took place at a surprise party, where one cough ruins the surprise moment while the other makes a pie land on a ladies lap.

I went through the whole creative process; from gathering insights, writing the scripts, creating an animatic for testing and briefing the director. I was also involved in production, from pre-production till post.

CREATIVES: Luuk & Leen and Wouter & Erik
DIRECTOR: Bram Koopman
PRODUCER: FLeur Janssen
EXECUTIVE CREATIVE DIRECTOR: Pol Hoenderboom